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About Acer : Committed Innovation.Empowering People.
Acer designs and markets easy, dependable IT solutions that empower people and enhance their lives. Having spun-off its manufacturing operation in 2000, Acer focuses on globally-marketing its brand name IT products and e-business solutions. The company has demonstrated clear growth momentum in recent years. It effective and sustainable operation is expected to generate fast revenue and further growth across the long term.
Today, Acer employs 5,600 people supporting dealers and distributors in more than 100 countries. Estimated revenue in 2005 is 9.7 billion.
The Acer Brand
Acer's long-term mission is to break the barriers between people and technology. We are committed to developing empowering technology in the form of easy-to-use, dependable products that meet our customer needs.
Empowerment through hardware, software and services. That's the Acer brand promise.
Brand Values
Acer has a set of brand values represented by the acronym I CARE. They are about delivering Innovative products and services, Caring for customer needs by bringing to them Added value, features and benefits. Acer is a company with Reliable infrastructure and strives to provide Easy-to-use solutions to empower people, making their lives more enjoyable.
It is committed to empowering people to take control of their lives and accomplish their objectives, by creating dependable products and e-services.
The Global Winning Formula
Since Acer's group-wide transformation by the end of 2000, it has dedicated its effort in becoming a global marketing and services company by developing profitable and sustainable Channel Business Model that involves working with first-class PC industry suppliers and channel partners. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management allowing Acer to provide customers with fresh technologies, competitive pricing and quality service.
Today, Acer now ranks as one of the world's top four PC vendor primarily involved in marketing its brand name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, peripherals and e-business solutions for government, education and home users.
Two key factors ensure a lasting competitive advantage: an innovative business model, and complete market intelligence. Optimum implementation of these factors create a more effective, sustainable operation and more value for its customers.
Bridging the Digital Divide
With the long-term mission of breaking the barriers between people and technology, Acer continues to develop Empowering Technology that highlights ease-of-use and dependability. Acer's full spectrum product offering includes desktop PCs, notebooks, handhelds, server and storage solutions, LCD monitors, LCD TVs, projector and other digital home products. In 2005, Acer aims to continue its strong growth momentum in notebooks, while zeroing in on desktop PCs and LCD monitors as its target growth products.
What's more, Acer understands the impact that IT products can have on the environment. As a global citizen, Acer is committed to reducing and preventing harmful effects on the environment and promoting a healthy atmosphere for working and living.
ACHIEVEMENTS & INNOVATIONS: A Satisfying Reward
e-Enabling IT Services
Acer e-Enabling Services are designed to provide customers with complete end-to-end services via a mega-infrastructure and micro-service model: starting with consultation and planning, then consolidation and new model setup, through to post-setup services such as operational maintenance.
The strength of Acer's e-Enabling Services lies in its IT integration know-how. Acer provides all-encompassing e-enabling solutions by integrating clients' business models, technology and IT systems with operations and services.
Channel Business
Acer recognizes the importance of the sales channel to building market share and bringing value-added products and services to customers in a timely fashion. Carrying a multiple brands is essential to a profitable channel business; hence, Acer has broadened its business scope and brand offerings through wholly owned, non-Acer branded channels.
Empowering Through Sports
Acer truly believes in the empowering nature of sports - the ability to energize and inspire people to be their best and reach new heights. Acer's brand personally is well illustrated by the spirit of athletes: proficient and innovative, with a commitment to excel and set new standards for enhanced productivity and better living. As a global citizen, Acer engages in a variety of sports sponsorships - including programs for young competitors - to encourage healthy involvement in athletics, as well as education.
Top Ten PC Brand Worldwide
The brand distinguished itself as the only non-U.S. company to be within the worldwide Top Ten Brand PC Vendor ranking. Likewise, Acer is also among the world's Top Ten largest brand in desktops, laptops and servers. It is also the leading brand in 13 countries and among the top five brands in more than 30 countries.
A Consistent SuperBrand in Asia (1999-2003)
Proof that the Asian as well as the Filipino consumers preferred the leading name in quality and innovative home and business computer products, Acer has been consistently voted as Asia and the Philippines' SuperBrand by the Reader's Digest Survey based on an annual poll on brand preferences. As Reader's Digest believes a true SuperBrand needs to display a high level of consumer awareness, trust and respect against a variety of qualities, achieving the SuperBrand status is indeed a consistent genuine recognition in the eyes of the consumer.
    Top PC Brand in the Philippines
    Through the years, Acer's presence in the Philippines has created an enviable reputation, thus making the brand one of the top choices in providing complete computing solutions among government agencies, educational institutions as well as among reputable private and public establishments. Coupled with the latest high quality product offerings, Acer has become one of the top PC brands today.
OPTIMIZED PRODUCT VALUE: Fulfilling Customer's Needs
Notebooks
Acer's notebooks provide the optimum balance of performance, mobility and steadfast wireless connectivity, promising convenient and reliable performance for users on the go. Featuring slim and lightweight models that are performance driven and boast innovative technologies, as well as solid models geared toward value-conscious users..
  • For the Home - Aspire
    The Aspire series of notebooks is ideal for consumers as well as businesspeople who want both productivity and play from their PC. It includes an exciting array of entertainment features, such as a digital video recording, time shift, TV and video studio that allows you to edit movies and a music center without having to switch on the actual PC.

  • For the Office - TravelMate
    Designed with ambitious, on-the-move business users in mind, the TravelMate series of notebooks accentuates ease-of-use, portability and dependability, in addition to advanced wireless connectivity.
Desktops
Acer's high-performance desktop PCs offer full-featured, practical functionality for all kinds of users and working environments.
  • For Consumer - Aspire Series
    Acer Aspire desktop PCs look sharp and boast a rainbow spectrum of digital media modes and top-notch computing functionality to juggle users' needs for both work and play. The contemporary design of Aspire desktops blends sleek lines with a classy metallic-black color scheme to communicate high-tech quality and complement any living space.

  • For Commercial - Acer Power & Veriton Series
    The Veriton desktop PC is the perfect addition to both new and established businesses. Features such as the thermal estimate shuts down the system should temperatures reach pre-set warning levels truly exemplifies Acer's care and commitment. The Veriton is built to keep both the MSI and businesses they serve, comfortably in control. In addition, the AcerPower desktop PC series are ideal for small or SOHO business with particularly cost effective prices.
Handhelds
Acer's stylish and easy-to-carry line of handheld devices is designed to boost business and personal productivity anytime, anyplace. The sleek and smart-looking handhelds combine ease-of-use across a full scope of functionality, for the perfect blend of mobility and performance. Acer handhelds feature essential wireless technologies and are compatible with a multitude of I/O interfaces and popular add-on options.
Tablet PC
Designed with full consideration of people's most natural and practical computing needs, Acer's TravelMate tablet PCs feature a rotatable LCD screen and e-book functionalities that enables you to choose between landscape and horizontal viewing, handwriting recognition, wireless communication and speech technology to maximize productivity.
Server and Storage Solutions
Acer's Altos server and storage solutions offer stability and flexibility in new and existing network structures, enabling customers to set up new hardware as quickly as possible as their business merge or expand.
Incorporating single dual or quad CPUs, Acer's server offerings are ideal for SMB's and enterprises. What's more, the EasyBUILD software package make building and managing your solution with just a few clicks of the mouse, and the EasyDiagnostics - warning lights that alert you, giving you plenty of time to find a solution to your network problem. Acer Altos server and storage solutions grant high availability and deliver competitive solutions to meet businesses' current and storage needs.
About Acer Philippines, Inc.
Acer first entered the Philippine market in 1992 managing the marketing, sales and support services for a full range of personal computer systems from notebooks to servers in the Philippines. Key products include: Aspire and TravelMate mobile PCs, the Veriton and Acer Power business workstations, Altos servers, Aspire and Acer Power multimedia PC series, DLP projectors and LCD monitors.
With customers from large corporations, government agencies, educational institutions, small businesses and home users, Acer in the Philippines is building an enviable reputation and has achieved the several awards and recognition from various entities inside or outside of the Philippine IT industry, such as "Most Outstanding Computer Brand for 2005" by the Consumers Union of the Philippines; PC World Philippines' Best IT Product for Mainstream Notebook Category (for Aspire 1692WLMi); Gold Awardee for HWM Philippines (for Ferrari 4005WLMi), to name a few.
As a strategic partner, Acer can provide new ways to compete, improve effectiveness and identify fresh opportunities in these changing times by utilizing its technology and experience. With the vision of aggressively growing its presence in the Philippine market, Acer in the Philippines now has three (3) distributors and about 500 active resellers that know the local market very well.
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